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Clients of the Moment:
| Queensland Diamond Exchange Platinum Jewellery Design and Manufacturing Specialist. Core business is custom making platinum, palladium and white gold engagement rings. Specialist handmade jewellery design is our passion. Our unique design studio will make a 3D model of your ring that you can view in any direction before we make it. We design and handmake jewellery for clients all over the world. Let us design your imagination today! |
| Luxurious Bed and Breakfast Accommodation on Tamborine Mountain Villa della Rosa offers Tuscan style 4½ star B&B accommodation in the Gold Coast hinterland. |
i & i Tuala Pacific Roots Reggae from Cairns Australia - Roots Samoa |
Outdoor Timber Furniture Gold Coast Kwila is a well established, reputable and highly respected designer and manufacturer of very high quality Kwila outdoor timber furniture. The company has an excellent reputation and supports all its Kwila timber products with a 5 year product warranty. |
My Merchandise Shop an Australian owned company that offers thousands of promotional products in a huge range of colours all waiting to have your logo branded on to them. Dedicated to providing high quality uniforms, promotional products & printing. Also offering a full graphic design service to help our customers build a strong marketing brand that is consistent across their full range of marketing and promotional products |
Seach Engine Optimisation - Keywords
Selecting your keywords
Know the question before someone asks. Any successful
search engine optimization campaign starts with keywords. Know the
keywords people search for, and you know the questions they're asking.
Over 80% of all online transactions begin with a keyword search.
To compete, you need to target all the relevant keywords.
The volume of searches being conducted on a keyword plays a big part
in the keyword selection process and optimization strategy. A popular
source for determining the number of times per month that a keyword
is being queried is the Keyword
Selector Tool from Yahoo! This tool reports on the searches done
in a previous month for Yahoo!, MSN and other search engines in the
Yahoo! SM marketing network – which means that you are seeing
on average 48% of the searches done in North America and Australia.
The ideal keywords are those that are highly relevant, have a high
search count and low competition. What constitutes a high search count
can vary greatly from industry to industry and from niche market to
niche market.
Another excellent tool is KeywordDiscovery,
it can tell you the search phrases people use to find products and
services, as well as the search terms that drive traffic to your competitors.
KeywordDiscovery compiles keyword search statistics from over 180 search
engines world wide, to create the most powerful Keyword Research tool.
Optimizing your keywords
Once you select your keywords, it's time to apply them to your Web pages. The page text is the most important aspect of your page to the search engines. Search engines give more weight to the titles and headings, or emphasized text. That's why the first 200 words are so important. It's also the basis of the top-left-down keyword optimization strategy. Besides the 200 words and emphasized text on your page, concentrate on making sure your body text contains keywords.
Here's what you should optimize and why:
- Title tag (<title>): All SEO experts agree the title tag is the most important tag on the page. It's the first word or words the spider encounters and it's the title of your page's listing in the SERPs. Use this tag to your advantage; that is, make sure your keywords are listed here.
- Meta description (<meta name="Description"): The meta description tag allows you to influence the description of your page in search engine results.
- Body text (<body>): Ensure your keywords are in the page text at approx 7 percent density. The top 200 words of your page are the most important. A good total number of words is 500.
- Page heading and subheadings(<h1, 2, 3>): The page headings are the next most important features on the page. The page headings and subheadings should contain your keywords.
- Text in bold and/or italics (<strong><em>): Words in bold and italics will also influence your ranking. These tags tell the user the highlighted terms are important to the page, and the spider sees them the same way. Make sure the emphasized words are keyword rich.
- Images <img alt="keywords": Search engine robots can not read images vaild html includes the image alternative(mouseover} text this should contain your keywords.
- Links <a title="keywords": When you link to a page, use the keywords not the url as the anchor text. Similar to images links may have mouse over text or title.